KEY TAKEAWAYS

Understanding the evolution of climate change communication and the role of different age groups in climate engagement.

Recognizing the influence and power of athletes as trusted climate change communicators within their communities.

The importance of incorporating climate change into everyday conversations and local storytelling to engage with diverse audiences.

The impact of language and social media on climate change communication, and the need to give people agency and hope when discussing climate change.

The significance of personal stories and linking climate change to sports as a way to engage with audiences and share experiences.

CHAPTERS

00:00 Evolution of Climate Change Communication

09:06 The Shift from Talking to Action