KEY TAKEAWAYS

The North Face's journey towards sustainability and regeneration involves a strategic shift from corporate social responsibility to sustainability and now towards regeneration.

Challenges of scaling sustainability efforts include margin constraints and the need for creative solutions to mitigate impact.

Circular design and regenerative agriculture play a crucial role in reducing environmental impact and driving systemic change in the outdoor industry.

The intersection of profit and sustainability presents challenges, but the scale of brands like TNF can be leveraged for positive change.

Athletes play a role in driving sustainability initiatives, and constructive dialogue is essential for navigating the complexities of the climate and sustainability conversation.

CHAPTERS

00:00 The Evolution of Sustainability at The North Face

10:13 Challenges and Opportunities in Scaling Sustainability

22:23 Profit and Sustainability: Navigating the Intersection

26:12 Athletes and Sustainability: Driving Positive Change

30:46 Navigating the Climate and Sustainability Conversation