KEY TAKEAWAYS

Collaboration between event organizers and sustainability experts is crucial for measuring and reducing carbon footprint in the events industry.

Progress over perfection is a key mindset in sustainability efforts, encouraging continuous improvement and open communication about challenges and successes.

Transparency and open communication are essential for engaging attendees, exhibitors, and venues in sustainable practices and driving positive change in the events industry.

CHAPTERS

00:00 Introduction to Raccoon Media Group and e-collective

03:29 Challenges and Progress in the Events Industry

09:02 Weight of Brands in Driving Change and Urgency for Action

15:20 Balancing Social Responsibility and Environmental Impact

27:11 Top Tips for Reducing Carbon Footprint as an Event Attendee