KEY TAKEAWAYS

Kendal Mountain Festival is a platform for celebrating outdoor communities and addressing important environmental and societal topics.

The festival has evolved to include a wide range of activities such as literature, arts, guest speakers, music, and panel debates, with a focus on education and community outreach programs.

The festival has shifted to be more proactive in addressing societal shifts and environmental responsibility, reflecting the growing expectations of its audience.

The festival's move towards sustainability and proactive engagement with environmental and societal issues has had a significant impact on various communities and has expanded its global reach.

SOUND BITES

"Kendal is at core a film festival, an international film festival. We have 15 to 20 ,000 people come to the event every year."

"We've moved from a very sort of passive role to be more active or proactive."

"The digital shift really increased our audience and definitely took us on a global platform to 82 countries, doubled our audience at least."